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Why Sun Communities Should Set Their Standards Higher With Resident Care

 

Sun Communities is a leading provider of manufactured housing and recreational vehicle communities in the United States. With a portfolio of over 400 properties across 32 states, Sun Communities claims they offer a high-quality living environment for its residents. However, in recent years, there has been growing concern about the level of care and support provided to residents within these communities. In this article, I’ll explore why Sun Communities should set their standards higher with resident care.

 

One of the main reasons why Sun Communities should prioritize resident care is the aging population within their communities. As the baby boomer generation continues to retire and downsize, many are turning to manufactured housing communities as an affordable and convenient housing option. These residents often have unique needs and challenges that require specialized care and support.

 

By setting higher standards for resident care, Sun Communities can ensure that all residents receive the assistance and services they need to live comfortably and independently. This can include access to healthcare services, transportation options, social activities, and more. By investing in resident care, Sun Communities can create a more inclusive and supportive living environment for all residents.

 

In addition to the aging population, Sun Communities also serves a diverse group of residents with varying needs and backgrounds. This includes families with children, individuals with disabilities, and veterans, among others. By setting higher standards for resident care, Sun Communities can better meet the needs of these diverse populations and provide a more inclusive and welcoming environment for all residents.

 

Furthermore, prioritizing resident care can have a positive impact on the overall well-being and satisfaction of residents. Studies have shown that residents who receive high-quality care and support are more likely to report higher levels of satisfaction with their living environment. This can lead to increased retention rates, positive word-of-mouth referrals, and overall community growth.

 

Another important reason why Sun Communities should set their standards higher with resident care is the potential for increased revenue and profitability. By offering premium care services and amenities, Sun Communities can attract new residents and retain existing ones. This can lead to higher occupancy rates, increased rental income, and a stronger bottom line.

 

Moreover, by investing in resident care, Sun Communities can differentiate themselves from competitors in the market. In an increasingly competitive industry, setting higher standards for resident care can be a key differentiator for Sun Communities and help them stand out as a leader in the industry.

 

In conclusion, there are numerous reasons why Sun Communities should set their standards higher with resident care. By prioritizing resident care, Sun Communities can better meet the needs of their diverse population, improve resident satisfaction, increase revenue and profitability, and differentiate themselves from competitors. Ultimately, investing in resident care is not only the right thing to do but also a smart business decision for Sun Communities.

 

© Mike Whitty | Mr. Mike's Neighborhood